Startup Advisory

Strategic product, growth, and go-to-market guidance from someone who’s built, launched, and scaled real startups.

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What’s Covered

Advisory support tailored to the challenges founders face — from product and go-to-market decisions to growth, monetization, and fundraising. If your situation is unique, the scope can be adapted to what you actually need.

  • Ongoing strategic support for founders navigating product, growth, and go-to-market decisions. Ideal for early-stage teams who need a clear second brain to pressure-test ideas, prioritize effectively, and move faster with confidence.

  • Advisory on positioning, messaging, and first user acquisition. Covers Product Hunt launches, founder-led distribution, community traction (Reddit, Quora, niche forums), and narrative refinement to validate demand and generate real usage.

  • Guidance on pricing, packaging, and early revenue channels. Includes launch strategies for platforms like AppSumo, review and credibility systems (G2, Capterra), and lightweight sales motions to convert early interest into paying customers.

  • Hands-on advisory around user interviews, JTBD insights, and competitive analysis. Helps founders make evidence-based product decisions, understand why users convert (or don’t), and identify real differentiation in crowded markets.

  • Strategic content advisory for founders who want to build credibility and explain complex products clearly. Covers long-form articles, interviews, research pieces, and founder storytelling that attract users, partners, and investors.

  • Support with pitch decks, fundraising narratives, and investor communication. Focused on turning traction, insights, and vision into a clear, credible story — based on structures proven in real fundraising processes.

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How I Work With Founders

Start from Reality

Advisory starts with what’s actually happening — not slideware. Experience from raising $1.35M, shipping under pressure, pivoting strategy, and making hard calls when things don’t work.

Open, Direct Collaboration

No theory, no buzzwords. Decisions are discussed openly, assumptions are challenged, and trade-offs are made explicit — the same way they are inside real founder rooms.

Pressure-Test Every Move

Advice is grounded in experience with hiring and letting people go, changing direction mid-flight, managing burn, and choosing what not to do when resources are limited.

Built for Outcomes

The goal isn’t advice for its own sake — it’s clearer decisions, fewer mistakes, and momentum. The same mindset used through pivots, exits, and operating at scale.

Let’s Work Together

If you're interested in working with me, complete the form with a few details about your project. I will get back to you within 24 hours.